How is it that a Kylie Jenner tweet can send Snapchat’s stock value down $1.3 billion?
How can Elon Musk sell $10 million of flamethrowers in 4 days?
How can a book recommendation from Tim Ferriss on his podcast become an instant bestseller?
What do Kylie, Elon, and Tim all have in common?
One word: Influence.
They have all gained such a devoted and loyal audience, that no matter what their beliefs, thoughts, or aspirations, their fans will support them. The people will stand behind their mission and believe what they say.
Whether you agree with them or not, we cannot deny their influence. This influence can have a massive impact, not just on their target audience, but on the world.
So how can we create this influence for ourselves? How can we create a positive impact on the world in our own way?