“I feel like I’d be cheating on them if I flew on any other airline”
I just had a friend post this on Facebook. It was a comment his wife made about Southwest Airlines.
It truly is amazing how important the brand name of a company is. What their reputation or quality of service provide.
Something to note: They never met the CEO or any top executives. The only interaction they had was with flight attendants. Yet, regardless of which plane they boarded by Southwest, they always were treated the same.
So how do we be the “Southwest Airlines” in our industry? How do we create customer loyalty to this extreme?
Mitch's Blog 