What’s the ROI?
This is one of the most common questions asked in business.
The answer?
It depends.
Typically, ROI (Return on Investment) is defined as the additional return/value received for a action/project after a specified period of time.
The last part is the catch.
How do you label the specified time period?
Often times, there is no definitive period.
No knowing, when, if at all, we will see a return.
We are all using measuring, calculating, pondering, strategizing, estimating, debating, predicting, wondering…
Hoping that the seed we planted will grow into a large and fruitful tree.
But we can’t force it.
We can continue to put in the work and water the ground around it.
Mitch's Blog 