Several years ago there was a short film made of two teams (one with white shirts, the other with black) passing basketballs amongst their teammates. Before the teams started passing, the viewers are instructed to count only the white team’s passes.
Midway through the video, a person wearing a gorilla suit appears. He/she walks across the court backward, (almost like a moonwalk) stops in the middle of the screen, pounds on his/her chest, and continues on.
How can you miss something like that?
Oddly enough, over half of the viewers watching the video do.
They are so concentrated on the counting task of the white team’s passes, that they do not even notice the gorilla.
In a world of constant busyness, it’s very easy to miss opportunities (and moonwalking gorillas) right in front of us.