One of the most overused words/questions in business: “But will it scale?” “How do we scale this?”
Don’t get me wrong, its an important question. Big businesses thrive off of economies of scale, how to do bigger things for cheaper, how to grow products/services in a quick and seamless way.
However, in my own life, I feel like it was those things that don’t scale that made the biggest difference. It’s the one off conversations with an alumni which can lead to an internship, a personalized cold email to get to meet a CEO/world leader.
In following the “nontraditional” paths that are not supposed to typically work, or cannot in a grand scale, we have the ability to introduce personalization, expand our creativity, and potentially find new solutions that others will never see.
Mitch's Blog 