The Playbook

I build coloring books for executives.

That used to be the line I would say when people asked me what I do.

Saying this was a lighthearted way to put management consulting (MC), but a more energizing description might be to change the word “coloring” with “play.”

At the end of the day, the majority of the MC work I do is related to strategy and building out these playbooks.

Just as coaches look to their players, so do executives/managers look to their employees to get the job done.

Often while the game of business is being played, the players/employees will step off to the sidelines and ask “what’s next.” The coach then pulls out his playbook to decide the upcoming course of action. Sometimes its in defensive mode (playing to respond to competition), other times on offense (playing to differentiate/innovate in the marketplace). And sometimes he decides to throw out the playbook and call an audible.

But at the end of the day, every coach has a playbook. Even if he doesn’t know it. And you do too.